What is email marketing?
Email marketing is a type of direct digital marketing method that uses emails to engage with a business’s audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.
Email marketing can play a pivotal role in a company’s marketing strategy, helping it build customer relationships and keep customers engaged in between purchases. As an email marketer, you are a guest in your customer’s inbox; this allows you to communicate with them on a more personal level.
